Rouge Dior Ultra Rouge Ultra Pigmented Hydra Lipstick – 12-Hour Weightless Wear 999 Ultra Dior

WHAT IS IT

Discover Rouge Dior Ultra Rouge, an ultra pigmented lipstick for 12-hour* wear with a luminous, semi-matte finish.0.11 oz. Made in France.

This hydrating lipstick combines comfort with the impact of intense, saturated color.Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick.

Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort. The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first* lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour** wear with no tight or dry sensation.

Peter Philips says, “Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless colored film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new color palette.”

WHAT IT DOES

Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigmentation lipstick.
The colors seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.

HOW TO USE IT

1. Start by lining the lips with Dior Rouge Ink Lip Liner.
2. For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the center of the lips outwards.
3. For a bolder color finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm

* Instrumental test carried out on 20 subjects. ** Except shade 000.
* At Dior. ** Instrumental test carried out on 20 subjects. *** Except shade 000.

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